A model builds its answer from sentences it can lift whole. Most web copy does not contain any. Here is a pattern that does.
One claim, one number, one source
A citable sentence makes a single claim, supports it with a figure and says where the figure came from. For example: Fieldway shoes are 8 millimetres wider across the forefoot than the category average, according to a 2025 fit study of 1,900 runners.
Read that again as a machine would. It names the subject, gives a number with a unit and carries its own proof. Nothing has to be taken from the sentence before or after.
Put it where it can be found
- In the first two lines under a heading that asks the question
- In plain text, not inside an image or a tab that needs a click
- Next to the name of the person who stands behind it
Words that get a sentence skipped
Leading, best in class, world class, innovative. A model cannot check them, so it leaves them out. Replace each one with the fact that made you want to write it.
Keep the subject in the sentence
Pronouns break quotes. Say the brand or product name again, even when it feels repetitive to a human reader.
Write every key sentence so that it still makes sense when it is the only one that survives.
A quick test
Copy one paragraph from your pricing or product page into a blank document. Delete everything except one sentence. If that sentence still tells a stranger who you are, what you claim and why to believe it, you have a line a model can use.
