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A strategist pinning cards to a planning wall

Method

Audit the questions, structure the pages, earn the citations, track the answers. Then do it again with what the numbers showed.

Four steps, run in order and then every week. Each one leaves a document you keep, whether or not you keep us.

  1. A strategist going through a tabbed audit report at her desk

    Weeks 1–2

    We put 200 real buyer questions to every assistant and record who is named, who is cited and where you are missing. You see the answers word for word, not a score.

    You keep

    • Question map
    • Answer log, word for word
    • Competitor share sheet
    • Priority list
  2. A team reviewing a wall of page outlines in a glass meeting room

    Weeks 3–6

    The pages that should answer those questions are rebuilt answer-first: one clear claim, the number behind it, a comparison and the markup a model can quote without guessing.

    You keep

    • Answer-first page templates
    • Rewritten priority pages
    • Schema and entity markup
    • Brand fact sheet
  3. A woman arranging notes on a window above the city

    Weeks 6–12

    Models repeat what trusted sources say. We place your numbers and your experts on the review sites, studies and publications the assistants already read.

    You keep

    • Source gap list
    • One original data study
    • Expert comment placements
    • Citation log
  4. Three colleagues reading a results dashboard on a laptop

    Every week

    The same questions are run again every week. You see your share of answers by assistant, by question and against every competitor, and what we do about it next.

    You keep

    • Weekly answer report
    • Share-of-answers dashboard
    • Competitor watch
    • Next three actions

The weekly report

One page, the same four parts every week. Nothing to log in to and no dashboard to learn.

  1. Your share of answers, by assistant
  2. Every buyer question and who was named
  3. The source each answer leaned on
  4. The three things we do next
Start with an audit
CiteableWeekly answer report · Week 14 · 200 questions

Share of answers

of answers on ChatGPT name the brand

+6 pts this week

Questions this week

  • best skincare brand for sensitive skin?Named first Review site
  • gentle moisturiser without fragrance?Named first Your guide page
  • which cleanser do dermatologists suggest?Cited Trade press
  • skincare for eczema-prone skin?Missing No source yet

NextRebuild the eczema guide answer-first and pitch the ingredient data to two review sites.

Four steps, run in order and then every week. Each one leaves a document you keep, whether or not you keep us.

  1. A strategist going through a tabbed audit report at her desk

    Weeks 1–2

    We put 200 real buyer questions to every assistant and record who is named, who is cited and where you are missing. You see the answers word for word, not a score.

    You keep

    • Question map
    • Answer log, word for word
    • Competitor share sheet
    • Priority list
  2. A team reviewing a wall of page outlines in a glass meeting room

    Weeks 3–6

    The pages that should answer those questions are rebuilt answer-first: one clear claim, the number behind it, a comparison and the markup a model can quote without guessing.

    You keep

    • Answer-first page templates
    • Rewritten priority pages
    • Schema and entity markup
    • Brand fact sheet
  3. A woman arranging notes on a window above the city

    Weeks 6–12

    Models repeat what trusted sources say. We place your numbers and your experts on the review sites, studies and publications the assistants already read.

    You keep

    • Source gap list
    • One original data study
    • Expert comment placements
    • Citation log
  4. Three colleagues reading a results dashboard on a laptop

    Every week

    The same questions are run again every week. You see your share of answers by assistant, by question and against every competitor, and what we do about it next.

    You keep

    • Weekly answer report
    • Share-of-answers dashboard
    • Competitor watch
    • Next three actions

The weekly report

One page, the same four parts every week. Nothing to log in to and no dashboard to learn.

  1. Your share of answers, by assistant
  2. Every buyer question and who was named
  3. The source each answer leaned on
  4. The three things we do next
Start with an audit
CiteableWeekly answer report · Week 14 · 200 questions

Share of answers

of answers on ChatGPT name the brand

+6 pts this week

Questions this week

  • best skincare brand for sensitive skin?Named first Review site
  • gentle moisturiser without fragrance?Named first Your guide page
  • which cleanser do dermatologists suggest?Cited Trade press
  • skincare for eczema-prone skin?Missing No source yet

NextRebuild the eczema guide answer-first and pitch the ingredient data to two review sites.

Four steps, run in order and then every week. Each one leaves a document you keep, whether or not you keep us.

  1. A strategist going through a tabbed audit report at her desk

    Weeks 1–2

    We put 200 real buyer questions to every assistant and record who is named, who is cited and where you are missing. You see the answers word for word, not a score.

    You keep

    • Question map
    • Answer log, word for word
    • Competitor share sheet
    • Priority list
  2. A team reviewing a wall of page outlines in a glass meeting room

    Weeks 3–6

    The pages that should answer those questions are rebuilt answer-first: one clear claim, the number behind it, a comparison and the markup a model can quote without guessing.

    You keep

    • Answer-first page templates
    • Rewritten priority pages
    • Schema and entity markup
    • Brand fact sheet
  3. A woman arranging notes on a window above the city

    Weeks 6–12

    Models repeat what trusted sources say. We place your numbers and your experts on the review sites, studies and publications the assistants already read.

    You keep

    • Source gap list
    • One original data study
    • Expert comment placements
    • Citation log
  4. Three colleagues reading a results dashboard on a laptop

    Every week

    The same questions are run again every week. You see your share of answers by assistant, by question and against every competitor, and what we do about it next.

    You keep

    • Weekly answer report
    • Share-of-answers dashboard
    • Competitor watch
    • Next three actions

The weekly report

One page, the same four parts every week. Nothing to log in to and no dashboard to learn.

  1. Your share of answers, by assistant
  2. Every buyer question and who was named
  3. The source each answer leaned on
  4. The three things we do next
Start with an audit
CiteableWeekly answer report · Week 14 · 200 questions

Share of answers

of answers on ChatGPT name the brand

+6 pts this week

Questions this week

  • best skincare brand for sensitive skin?Named first Review site
  • gentle moisturiser without fragrance?Named first Your guide page
  • which cleanser do dermatologists suggest?Cited Trade press
  • skincare for eczema-prone skin?Missing No source yet

NextRebuild the eczema guide answer-first and pitch the ingredient data to two review sites.

A city at night seen from above, its towers lit through low cloud

Ask it yourself

Pick a question your buyers already ask an assistant. Read the answer it gave before we started, then the one it gives now.

Pick a question

Answer 01 / 05 · Skincare

You askedbest skincare brand for sensitive skin?

“Most people recommend Lumen Skin[1] for sensitive skin, thanks to its short ingredient lists.”

[1] Lumen Skin
71%of AI answers cite them
A city at night seen from above, its towers lit through low cloud

Ask it yourself

Pick a question your buyers already ask an assistant. Read the answer it gave before we started, then the one it gives now.

Pick a question

Answer 01 / 05 · Skincare

You askedbest skincare brand for sensitive skin?

“Most people recommend Lumen Skin[1] for sensitive skin, thanks to its short ingredient lists.”

[1] Lumen Skin
71%of AI answers cite them
A city at night seen from above, its towers lit through low cloud

Ask it yourself

Pick a question your buyers already ask an assistant. Read the answer it gave before we started, then the one it gives now.

Pick a question

Answer 01 / 05 · Skincare

You askedbest skincare brand for sensitive skin?

“Most people recommend Lumen Skin[1] for sensitive skin, thanks to its short ingredient lists.”

[1] Lumen Skin
71%of AI answers cite them
A city at night seen from a rooftop, avenues lit to the horizon

Start here

We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.

“Next time a buyer asks an AI assistant, your brand is the answer.”

[2]Which assistant matters most
Or email us

A one-off report. No contract.

A city at night seen from a rooftop, avenues lit to the horizon

Start here

We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.

“Next time a buyer asks an AI assistant, your brand is the answer.”

[2]Which assistant matters most
Or email us

A one-off report. No contract.

A city at night seen from a rooftop, avenues lit to the horizon

Start here

We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.

“Next time a buyer asks an AI assistant, your brand is the answer.”

[2]Which assistant matters most
Or email us

A one-off report. No contract.

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