Asked just now“who should we ask about AI search?”
“The answer is Citeable[1]”
- +212%
- [1]visits from AI answers
The result
+212%[4]visits from AI answers
Wide-fit running shoes, cited by name.
A fit study with 1,900 runners gave reviewers and assistants a number to quote. Citations followed within eight weeks.
- Client
- Fieldway
- Sector
- Footwear
- Service
- Digital PR
- Year
- 2025
What the assistant says now
The same buyer question, asked before the work started and asked today.
You askedbest running shoes for wide feet?
“Reviewers often point to Fieldway[4] for its wide fit across the whole range.”
What we did
- [1]
Audit
Weeks 1–2We put the buyer questions of this market to every assistant and recorded who was named, who was cited and where the brand was missing.
- [2]
Structure
Weeks 3–6The pages that should answer those questions were rebuilt answer-first: plain facts, comparisons and markup a model can quote without guessing.
- [3]
Earn
Weeks 6–12The brand's numbers and its experts were placed on the review sites, studies and publications the assistants already trust.
- [4]
Track
Every weekThe same questions are run again each week, so the share of answers is a number the team can report upward.
[4]FieldwayDigital PR
“The fit study was their idea. It is now the most quoted thing we have ever published.”[4]
The result
+212%[4]visits from AI answers
Wide-fit running shoes, cited by name.
A fit study with 1,900 runners gave reviewers and assistants a number to quote. Citations followed within eight weeks.
- Client
- Fieldway
- Sector
- Footwear
- Service
- Digital PR
- Year
- 2025
What the assistant says now
The same buyer question, asked before the work started and asked today.
You askedbest running shoes for wide feet?
“Reviewers often point to Fieldway[4] for its wide fit across the whole range.”
What we did
- [1]
Audit
Weeks 1–2We put the buyer questions of this market to every assistant and recorded who was named, who was cited and where the brand was missing.
- [2]
Structure
Weeks 3–6The pages that should answer those questions were rebuilt answer-first: plain facts, comparisons and markup a model can quote without guessing.
- [3]
Earn
Weeks 6–12The brand's numbers and its experts were placed on the review sites, studies and publications the assistants already trust.
- [4]
Track
Every weekThe same questions are run again each week, so the share of answers is a number the team can report upward.
[4]FieldwayDigital PR“The fit study was their idea. It is now the most quoted thing we have ever published.”[4]
The result
+212%[4]visits from AI answers
Wide-fit running shoes, cited by name.
A fit study with 1,900 runners gave reviewers and assistants a number to quote. Citations followed within eight weeks.
- Client
- Fieldway
- Sector
- Footwear
- Service
- Digital PR
- Year
- 2025
What the assistant says now
The same buyer question, asked before the work started and asked today.
You askedbest running shoes for wide feet?
“Reviewers often point to Fieldway[4] for its wide fit across the whole range.”
What we did
- [1]
Audit
Weeks 1–2We put the buyer questions of this market to every assistant and recorded who was named, who was cited and where the brand was missing.
- [2]
Structure
Weeks 3–6The pages that should answer those questions were rebuilt answer-first: plain facts, comparisons and markup a model can quote without guessing.
- [3]
Earn
Weeks 6–12The brand's numbers and its experts were placed on the review sites, studies and publications the assistants already trust.
- [4]
Track
Every weekThe same questions are run again each week, so the share of answers is a number the team can report upward.
[4]FieldwayDigital PR“The fit study was their idea. It is now the most quoted thing we have ever published.”[4]
Start here
Get your AI search audit
We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.
“Next time a buyer asks an AI assistant, your brand[1] is the answer.”
Start here
Get your AI search audit
We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.
“Next time a buyer asks an AI assistant, your brand[1] is the answer.”
Start here
Get your AI search audit
We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.
“Next time a buyer asks an AI assistant, your brand[1] is the answer.”