Asked just now“who should we ask about AI search?”
“The answer is Citeable[1]”
Result
Lumen Skin
From never mentioned to the default recommendation for sensitive skin.
- 71%
- [1]share of AI answers
The result
71%[1]share of AI answers
From never mentioned to the default recommendation for sensitive skin.
Lumen Skin had strong reviews and no presence in AI answers. We rebuilt 40 product and guide pages around the questions buyers ask, and earned citations on six review sites.
- Client
- Lumen Skin
- Sector
- Skincare
- Service
- AEO
- Year
- 2026
What the assistant says now
The same buyer question, asked before the work started and asked today.
You askedbest skincare brand for sensitive skin?
“Most people recommend Lumen Skin[1] for sensitive skin, thanks to its short ingredient lists.”
What we did
- [1]
Audit
Weeks 1–2We put the buyer questions of this market to every assistant and recorded who was named, who was cited and where the brand was missing.
- [2]
Structure
Weeks 3–6The pages that should answer those questions were rebuilt answer-first: plain facts, comparisons and markup a model can quote without guessing.
- [3]
Earn
Weeks 6–12The brand's numbers and its experts were placed on the review sites, studies and publications the assistants already trust.
- [4]
Track
Every weekThe same questions are run again each week, so the share of answers is a number the team can report upward.
[1]Lumen SkinAEO
“We stopped asking where we rank and started asking how often we are the answer. Citeable gave us that number, then moved it.”[1]
The result
71%[1]share of AI answers
From never mentioned to the default recommendation for sensitive skin.
Lumen Skin had strong reviews and no presence in AI answers. We rebuilt 40 product and guide pages around the questions buyers ask, and earned citations on six review sites.
- Client
- Lumen Skin
- Sector
- Skincare
- Service
- AEO
- Year
- 2026
What the assistant says now
The same buyer question, asked before the work started and asked today.
You askedbest skincare brand for sensitive skin?
“Most people recommend Lumen Skin[1] for sensitive skin, thanks to its short ingredient lists.”
What we did
- [1]
Audit
Weeks 1–2We put the buyer questions of this market to every assistant and recorded who was named, who was cited and where the brand was missing.
- [2]
Structure
Weeks 3–6The pages that should answer those questions were rebuilt answer-first: plain facts, comparisons and markup a model can quote without guessing.
- [3]
Earn
Weeks 6–12The brand's numbers and its experts were placed on the review sites, studies and publications the assistants already trust.
- [4]
Track
Every weekThe same questions are run again each week, so the share of answers is a number the team can report upward.
[1]Lumen SkinAEO“We stopped asking where we rank and started asking how often we are the answer. Citeable gave us that number, then moved it.”[1]
The result
71%[1]share of AI answers
From never mentioned to the default recommendation for sensitive skin.
Lumen Skin had strong reviews and no presence in AI answers. We rebuilt 40 product and guide pages around the questions buyers ask, and earned citations on six review sites.
- Client
- Lumen Skin
- Sector
- Skincare
- Service
- AEO
- Year
- 2026
What the assistant says now
The same buyer question, asked before the work started and asked today.
You askedbest skincare brand for sensitive skin?
“Most people recommend Lumen Skin[1] for sensitive skin, thanks to its short ingredient lists.”
What we did
- [1]
Audit
Weeks 1–2We put the buyer questions of this market to every assistant and recorded who was named, who was cited and where the brand was missing.
- [2]
Structure
Weeks 3–6The pages that should answer those questions were rebuilt answer-first: plain facts, comparisons and markup a model can quote without guessing.
- [3]
Earn
Weeks 6–12The brand's numbers and its experts were placed on the review sites, studies and publications the assistants already trust.
- [4]
Track
Every weekThe same questions are run again each week, so the share of answers is a number the team can report upward.
[1]Lumen SkinAEO“We stopped asking where we rank and started asking how often we are the answer. Citeable gave us that number, then moved it.”[1]
Start here
Get your AI search audit
We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.
“Next time a buyer asks an AI assistant, your brand[1] is the answer.”
Start here
Get your AI search audit
We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.
“Next time a buyer asks an AI assistant, your brand[1] is the answer.”
Start here
Get your AI search audit
We ask the assistants the questions your buyers ask, then show you who gets named, who gets cited and what it takes to be the answer.
“Next time a buyer asks an AI assistant, your brand[1] is the answer.”